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SEO Strategy & Website Refresh
GSC | Semrush | Webflow | SEO | AEO
A project combining a brand-level SEO strategy with a full website refresh onto a new CMS. Working alongside an external SEO expert, the goal was to identify and dominate organic search for key brand terms, then apply those learnings directly into the build of a refreshed website.
Check out some of my work
Additional Reflections
Generative AI in the workplace
Actively exploring and implementing AI tools within the marketing team to work more efficiently and reduce external costs — identifying where AI can safely support day-to-day tasks while being mindful of data privacy and output quality.
Hardware projects
Collaborated with external developers on Raspberry Pi builds and attempted independent Linux bug fixing using AI. Learned not to take others' capabilities at face value, and to recognise the sunk time fallacy — sometimes starting fresh is the most productive decision.
Google Tag Manager
Built and managed tracking implementations through GTM, learning that well-structured data collection justifies business investment. People often don't know what's possible until you show them.
CRM Management
Responsible for company CRM maintenance with a strong appreciation for why consistent processes matter. A CRM is only as valuable as the data inside it — and data quality depends entirely on the people and processes around it.
About Me
I am a creature of habit, my typical day will most of the time have the same meals in it, have me going for runs and post work gym sessions and end with me either chilling with my cat or playing online games with my friends. I do get a kick out of going on hikes, having a beer with friends and being able to geek out over a spreadsheet or two in the office. I like to make life simple and I enjoy the quiet life most of the time. I don't shy away with calling myself a nerd, as it makes life easier for everyone around you when they know what they are getting.
Let's get in touch
Currently I am looking for Digital Marketing, Marketing Analyst, or Data Analyst role based in Gold Coast Australia. But I am also open to working remote.
Please reach out to me if you would like to discuss more.